ExxonMobil supported publication of Willie Pieterson’s book Strategic Learning in Russian

His interests focus on building strategies and leadership in the ever-changing conditions. His deep insights underlying the key ideas of the book are presented against the practical background. The Strategic Learning describes the cutting-edge techniques and methods of retaining competitive advantage in the volatile, uncertain, complex and ambiguous environment. The author presents a unique signature approach for building the process of strategic development of companies via continuous study, adaptation and learning to ensure the companies’ progress in advance of competitors.

The author presents a viable practical model “from conclusion to execution” that helps translating the acquired knowledge about customers, competitors and the market situation into definitive steps, using practical examples to highlight the effectiveness of the process.    

The book also discusses the issues related to introduction of the strategies into all levels of the organization, as well as the personal qualities of a successful leader able to steer the company through the period of crises and disruptions. 

Willie Pieterson suggests contemplating vital issues by looking at the big picture from above simultaneously with an in-depth analysis of the context. The book presents strategy building from a new angle, as a dynamic, ongoing process to effectively manage the organization.